Website Redesign Reinvented Magazine
Project Summary: Redesigned entire website to improve UI, match brand guidelines, and implemented better information architecture.
Stakeholders: CEO of Reinvented Magazine and Board of Directors
About the Org: Reinvented Magazine, a 510(c)(3) non-profit, aims to reinvent the perception of women in STEM.
Role: Website Design Director and designer
Team: Two Designers
Timeline: August 2020 – January 2021
Tools: Figma, Wix
Site Analysis
Pain Points
– The site before was hard to navigate
– No consistent design
– Oversized buttons
– Overwhelming
– Irrelevant information on the home page
– Mobile site was dysfunctional
– confusing to the user to find out what Reinvented is about
Problem statement: How might we increase magazine sales?
Business goal: Increase in magazine sales
User goal: Buy magazines and learn about Reinvented
Results + Current Website
The home page displays about Reinvented, the current magazine issue for sale, and a button to encourage users to buy or learn more.
The home page now clearly answers WHO Reinvented Magazine is and what the organization does.
Most non-profits websites include a “Donate” button and we did the same with our website in the nav menu and footer.
Several iterations were made for all of the pages following intensive design and usability feedback from the Board of Directors and 30 users.
Branding and Style
The new website has an updated style guide which is modern and fits Reinvented’s brand with fresh colors and variations of pink.
Aditi Shinde 